Sintons unveils new brand identity
Law firm Sintons has unveiled a new brand identity as it continues to progress across all areas of the business through its Strategy for Growth.
The rebrand centres around the trust upon which Sintons has built its reputation since being founded in 1896, and focuses on many of the firm’s key lawyers who are helping to lead the regional and national growth of the business.
The new branding has been unveiled at a time of strong development for Sintons, and is hailed as paving the way for the future of the firm as it continues to win new clients across the UK and receives growing numbers of sought-after instructions across its business, private client and serious injury departments.
Now more than half way through its five-year Strategy for Growth, Sintons is reaping the rewards of its ambitious drive to win new work and grow across all areas of the business, an approach which has been underpinned by a recruitment drive to bring in new legal talent. Several lawyers have relocated from across the country to join Sintons, having been impressed by its commitment to achieving excellence.
The rebrand, for which Sintons partnered with Newcastle-based creative agency SHA., was unveiled at an event on Monday.
“We started discussing the idea of a rebrand internally within the firm two years ago, once we had launched the Strategy for Growth and our mission statement of setting the standard for legal excellence, with the ambition of becoming the law firm of choice for businesses, organisations and individuals regionally and nationally,” he said.
“It was very important to be able to show what we did, what we were capable of and how well we did it, and that was a key focus of the development of the new brand. We wanted to show the positive difference we can make to our clients alongside key themes of trust and confidence. Our new brand gives this message exactly and accurately reflects our ambition and the trust clients can indeed place in us.
“We are proud of the progress we are making as a firm and the outstanding efforts and commitment of our people in achieving this, and through continued investment in our business and team, we are in an ideal position to continue to build on this into the future.”