Sintons partners with Newcastle Building Society on Dementia Friends project
The North East’s biggest building society has worked with leading law firm Sintons to deliver a session to its staff in support of people with dementia and their families.
As part of Newcastle Building Society’s long-term backing for the work of The Alzheimer’s Society, it has been running ‘Dementia Friends’ awareness sessions for the past year across its branch network and in a range of external locations which are aimed at its colleagues, customers, local people and neighbouring businesses on the high street.
Led by Sheila Hodgson, branch support lead at Newcastle Building Society, the initiative has so far seen more than 1,200 people becoming Dementia Friends after receiving specialist training in more than 100 sessions.
And on the first day of Dementia Awareness Week, staff from across many different practice areas at Newcastle-based Sintons learnt more about dementia and how to provide appropriate support and care to individuals and families affected, at a time when the age profile of the UK is rising in tandem with diagnoses of the disease.
The session was delivered by Sheila at Sintons’ headquarters, The Cube, in Newcastle.
Mark Quigley, managing partner of Sintons, said: “Dementia is, sadly, a disease which is becoming ever more common in our society, and as an inclusive law firm committed to delivering excellence in legal and personal service, we want to do all we can to ensure we are offering the highest of standards of support to those who need it by dedicated Dementia Friends within the business.
“Newcastle Building Society’s initiative is superb and has made a huge contribution in increasing awareness and enabling support to be provided by businesses like ours across the North East. We are delighted to have Dementia Friends within Sintons, and to lend our support to this superb programme, and thank Sheila and the team at Newcastle Building Society for working with us.”