A memorable name or distinctive logo can distinguish your product or service from your competitors.
You can protect such a name or logo by registering it as a trademark. If you register a trademark, you will have the exclusive right to use this mark to identify your business, product or service in the classes for which it is registered.
If anyone tries to use or copy your registered trademark, and therefore puts your brand at risk, you are in a strong position to take enforcement action.
You can also negotiate licence agreements with other businesses for them to use your brand extending its reach and value, whilst still under your ultimate control.
Our experienced team can help you avoid some of the legal pitfalls when choosing or developing a new brand and can advise you as to the best and most cost-effective way of protecting your brands and designs in the UK, Europe and worldwide.